Expanding DX User Licenses Beyond 5 Without Moving to Enterprise

Overview

This article explains how to add more than 5 users to Data Exchange (DX) without upgrading to an Enterprise license, along with available options and financial considerations.

1. Can Customers Add More Than 5 DX Users Without Enterprise?

✔ Yes, customers can purchase additional DX user licenses.
✔ DX licenses are sold in packs of 5.
✔ If a customer needs 6-7 users, they must buy a pack of 10 users.

✔ Financial Considerations:

• If Enterprise pricing is based on 5% of ARR, the minimum threshold for Enterprise may be a factor.

• For customers below $100K ARR, adding standard DX SKUs may be cheaper than Enterprise.

2. Options for Expanding DX Access Without Enterprise

A. Purchase an Additional DX SKU (Pack of 5 Users)

✔ The simplest option is to buy an additional DX SKU, which adds 5 more seats.
✔ There is no technical limit on the number of DX licenses a customer can purchase.

B. Evaluate Whether Enterprise Is Financially Justifiable

✔ Enterprise provides unlimited DX users but may not be cost-effective for small customers.
✔ If Enterprise costs less than the additional DX licenses, it may be worth discussing.

C. Check for Special Rules in CPQ (Configure Price Quote System)

✔ CPQ may have specific pricing rules that allow exceptions or bundled pricing.
✔ Check edit lines in CPQ to confirm if any discounts or special pricing exist.

3. Best Practices for Selling Additional DX Licenses

✅ Ensure customers understand that DX licenses are sold in packs of 5.
✅ Evaluate whether Enterprise makes financial sense before making a recommendation.
✅ Check CPQ for special pricing rules before finalizing the deal.
✅ Consider customer perception—if Enterprise provides better value, they may ask why it wasn’t originally offered.

4. Conclusion

• DX licenses can be expanded beyond 5 by purchasing another SKU in packs of 5.

• Enterprise provides unlimited DX users but may not be cost-effective for small customers.

• Checking CPQ for pricing rules helps determine the best approach.